It means you can message me every day throughout the four weeks and I will respond, properly, not with an auto-reply. If your baby has a hard night, you message me in the morning and I tell you what to adjust. If something isn’t working, we change it. If you’re just struggling and need someone to tell you you’re doing brilliantly, I’m there for that too. I respond within a few hours during the day, and I’ll always let you know if I’m unavailable. My hours are 8am to 10pm

The calls are unlimited throughout the four weeks. In practice, most families use an initial longer call to go through the plan in detail, and then shorter check-in calls as needed, usually two or three over the course of the month. But if you need more, we have them. There’s no cap.

It is completely bespoke. Before I write anything, I want to understand your baby’s temperament, your family’s daily rhythm, your feeding approach, your home setup, and your own values around sleep. The plan I write for a family with a four-month-old and a school-run looks nothing like one for a family with a seven-month-old and two parents working from home. Every plan is built from scratch.

Then we change it. This is why ongoing support matters more than the plan itself. Babies don’t always respond the way we expect, and rigid plans that can’t flex to a real child in a real family rarely work. If something needs adjusting and sometimes things do, I adjust it. That’s what the daily contact is for.

This comes up often. I’d suggest your partner joins our initial call, most scepticism comes from not knowing what the process actually looks like, and once they hear the approach and have a chance to ask questions, most partners come on board. I’ve never been asked to do anything that doesn’t make complete sense when explained properly.

Usually because the plan wasn’t right for that specific baby and family, or because the support stopped at the plan. I start completely fresh, I don’t assume anything, I don’t apply a template, and I stay with you throughout. If something isn’t working we find out why and we change it.

Most families feel confident and self-sufficient by the end of the month. If you’d like continued support, I offer monthly follow-on care at £199 per month, which you can cancel at any time. Some families use it for a month or two as a safety net; others never need it. There’s no pressure either way.

Yes. Virtual support works for any family anywhere in the world. I’ve worked with families across Europe, the Middle East, America and beyond. We’ll agree on a communication rhythm that works across time zones.